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ROBERT ABEL USA





Robert Abel (10 March 1937 – 23 September 2001) was a pioneer in visual effects and computer animation, known for the work of his company, Robert Abel and Associates.which was founded in 1971 by Bob Abel and Con Pederson. RA&A created 33 Clio Award-winning commercials, including the 7Up “Uncola” spots and the CG “Sexy Robot.” This body of work, as noted by New York’s Museum of Modern Art, “changed television forever.”